In this scene, Elsa has already created the winter in summer and Kristoff has come into Oaken's shop to buy winter supplies. Oaken, a very friendly man, makes a quick advertisement to the sauna located to the left of him and quickly waves hello to his family. Very briefly, an image of Oaken's family is shown and concentrating on the image, it is clear that there is one older man surrounded by four young children. Though very subtle and hidden, I think it is Disney's small steps into portraying a gay couple with a happy family while at the same time showing Oaken, a friendly, successful, and knowledgeable man able to stick up for his business. Many misconceptions and stereotypes made about homosexual men are that they are weak and not "manly". However, Oaken is not depicted in this way and proves he can hold his own when Kristoff calls him a crook and Oaken throws him out of the shop.
When we first meet Hans he is charming and seemingly built. He also mentions he is a Prince and with his good looks, many assumed he and Anna would fall in love and live happily ever after. When Anna goes to search for Elsa, Hans is left in charge of Arendelle to protect the people from the harsh winter and he really looks to fit the mold for a Disney prince: kind, handsome, able to lead, and instantly falling in love with a princess whom he had just met. Later in the film, though, we see that Hans was tricking Anna so that he could get to power quicker, intending to kill her and Elsa in order to become King of Arendelle.
Kristoff on the other hand is a character we meet as a child and eventually catch up with later as he has grown up into a man. Though Kristoff's background is not fully disclosed, it is shown that he has pretty much been on his own with his reindeer, Sven, his whole life. Kristoff has more of a bulky build and rugged look. As an adult, he comes off as sort of rude and unfriendly. As the film progresses, Kristoff warms his way into the viewers by his ability to be honest and endearing once we meet him. Throughout the film, he also works with Anna to end the winter and is able to work side by side with a very independent woman and not be thrown back by it. They are an equal match for each other, both calling one another out on their reckless decisions, for example when Kristoff questions Anna's decision to marry Hans after only meeting him that day. Disney made Kristoff as a man who is neither extremely dominant or extremely overlooked. Through his side by side partnership with Anna he treats her as an equal as she does him.
Near the end of the film, Kristoff and Hans true intensions are revealed. Kristoff, shows to be the "what you see is what you get" kind of man from beginning to end while Hans proves himself to have bad intentions and actually not perfectly fit the Disney prince mold. Both men are shown to be more than meets the eye.